How to fill your Homecare Agency With Private Pay Clients — Without Cold Calling, Chasing Referrals, or Spending More on Marketing
What You'll Learn
Why most homecare agencies are invisible to private pay clients — and the single positioning shift that puts you directly in front of families who are actively searching and ready to pay out of pocket.
The Private Pay Client Pipeline — a simple, repeatable system for generating private pay inquiries consistently without paid ads, cold outreach, or adding work to your plate.
How to convert private pay inquiries into signed clients — including the exact conversation framework that addresses price objections before they even come up.
BONUS #1
Why your current referral strategy is leaving money on the table - and the relationship-based approach that turns one referral source into a stream of ongoing private pay placements.
BONUS #2
What to do with inside agency starting THIS WEEK - You'll leave with clear next steps to hand to your team (or implement yourself).
Your Host: Jakayla Leathers
From Medicaid Reliance to Private Pay Empire Builder
Jakayla has worked with homecare agency owners across the country helping them build the systems, teams, and client pipelines that let them step back from daily operations without revenue dropping. She specializes in helping $1M+ agencies increase their private pay client base, reduce owner dependency, and build leadership structures that scale.
This isn't theory. Everything in this training comes from what's actually working inside real agencies!
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Claim Your Spot
This is a live training - not a recording, not a course, not a pitch fest. You'll receive real strategies you can use immediately, and you'll have the opportunity to ask questions directly.
Date/ Time:
March 15th, 2026, 11 AM EST
Duration:
60 Minutes
Location:
LIVE Zoom Event
FAQs
Got questions? We've got answers
No — and that's intentional. This training was specifically designed for homecare agency owners who are already generating $500K - Million + in annual revenue. If you're established and operational but haven't cracked private pay at scale, that's exactly the gap this training addresses. If you're still in startup mode, this isn't the right fit yet.
Most business trainings for homecare agencies focus on operations, compliance, or general growth — not specifically on private pay client acquisition at the agency owner level. This training is not generic business coaching repackaged for healthcare. Every strategy covered is specific to how private pay clients find, evaluate, and choose a homecare agency — and how to position yours to win that decision consistently.
The training runs 60 minutes. It is structured specifically to respect that you are running a business while attending — no filler, no long backstory, no drawn-out pitch. The content starts immediately and you'll have actionable takeaways before the hour is up. If private pay revenue is a real priority for your agency, this is one of the highest-value 60 minutes you can invest this month.
Yes - and agencies with your profile are often the best positioned to make that shift — because you already have the infrastructure, staff, and operational credibility that private pay families are looking for. The training will show you how to leverage what you've already built as a competitive advantage in the private pay market, rather than starting from scratch. A realistic outcome for most agency owners who implement this is seeing meaningful movement in their private pay mix within 60–90 days.
That's a fair question and one worth taking seriously. Most coaching falls short for agency owners at your level because it's either too general, too focused on mindset rather than mechanics, or designed for agencies at a much earlier stage. This training is purely strategic and operational — you'll leave with a specific framework you can hand to a team member or begin implementing yourself. Whether you choose to work together beyond the training or not, what you learn in those 60 minutes doesn't disappear. Results depend on implementation, but the strategy itself is built for where you are right now.
A replay may be available to registered attendees for a limited window after the live training, but it is not guaranteed. The live session also includes a Q&A where you can ask questions specific to your agency — which the replay won't capture. If there is any flexibility in your schedule, attending live will give you significantly more value than watching a recording later.
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